In the beginning Cheese Therapy was just a small family business based out of Queensland. For the first few years Sam and Helen did everything themselves—sourcing the cheese and meeting the artisans, then purchasing, cutting, wrapping, packing and posting cheese to hungry cheese-lovers all over Australia.
Then came 2020 (a year that will live in infamy). It was a hard year for many, many Australians, and especially for the small artisanal producers. Sam and Helen wanted to help… so they began offering the Therapy Box. This box focused on supporting Australian traditional cheesemakers impacted by bushfires, droughts and COVID. And because Australians are such awesome humans, it became an overnight success—giving people a great way to help (with its own delicious reward!).
One day, Sam received a call from another artisan producer who was really struggling. But their product wasn’t cheese… it was coffee. Sam, Helen and the growing team wanted to help, and they had a way to do it. So they began to offer this new product on the Cheese Therapy site, as well. Soon others followed, beginning with coffee, but expanding to chocolate, wine and more!